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Having a social media presence is essential to capturing the attention of today's consumers.

Northwest Bank is named a Top Mortgage Lender in 2021. The Iowa Finance Authority (IFA) recently announced its 2021 top mortgage lenders. The awards were given to the lending institutions and loan originators who assisted the most homebuyers through IFA programs in 2021.

By keeping up with low-cost home maintenance and repairs now, you'll end up saving money in the long run. Here are a few basic home maintenance tasks that you can keep up on for a minor expense, and a look at what it might cost you if you ignore them for too long.

The spring housing market is expected to be a hot one. As homebuying demand intensifies, more people are turning to the internet to conduct research and assemble their homebuying teams. So, all we have to do is sit back and watch the leads flow in, right?

Before you can make any kind of sale, you first must understand the customers wants and needs. What motivates them? What problems do they hope to solve? What do they expect from you? Only then can you guide your clients to the best solutions and deliver an outstanding customer experience.

Building a thriving career involves more than meeting your business and performance goals; it requires an ongoing investment in your professional development. Dedicating time to your professional growth makes you more valuable to your business and your customers, equipping you with the tools you need to be successful. Here are five areas of focus to help you become the best version of your (professional) self.

'Tis the season of making lists and checking them twice. While you're busy planning holiday festivities and shopping for gifts, don't forget that your home has a wish-list of its own. No, we're not talking about the latest gadgets or furnishings (though those would be nice, too). With winter around the corner, certain parts of your home require extra care and attention. Here are six home maintenance tasks to check off your list for the winter.

Your existing customer base is your most valuable resource for finding new business. Compared to any other lead type, referrals are the most likely to convert and the least expensive to acquire. In an industry that relies primarily on word-of-mouth to drive new business, having a referral strategy is imperative. The key to bringing in a steady stream of referrals is to operationalize your referral process and make it a consistent, repeatable part of your overall sales strategy.

The Iowa Mortgage Association is pleased to announce that several Mortgage Professionals from Northwest Bank were accepted into the IMA's 2020 President's Club and Winner's Circle. The President's Club and Winner's Circle is an ongoing recognition program to recognize outstanding mortgage loan production in Iowa.